About Us
The Noveko Story
Demi-fine jewelry that’s beautiful, bold — and finally, skin-safe.
Noveko was born from a simple, heartfelt question — why is it so hard to find affordable jewelry that’s beautiful, durable, and safe for sensitive skin? Our founder Komal knows the struggle all too well. As someone who loves to express herself through accessories, she constantly faced skin issues from traditional artificial jewelry — rashes, itching, metal allergies, and the frustration of fading finishes.
She soon realized she wasn’t alone. In India, more than 30% of women report allergic reactions to common metals in fashion jewelry. Globally, that number can reach 25% of the population, many of whom suffer from nickel-induced dermatitis and metal hypersensitivity. Add to that short-lived trends and fast fashion throwaways — and beautiful jewelry becomes a pain in the neck (literally).
Everything changed when Komal gave birth to her daughter, Veera. That’s when she decided to build something beautiful — not just for herself, but for her child’s future. With the support of her husband Nakul, Noveko was born. The name itself is a story of family: No (Nakul), Ve (Veera), and Ko (Komal).
🌟 Why Noveko’s Demi-Fine Jewelry Makes a Difference
Noveko is not just a jewelry brand — we’re reimagining demi-fine jewelry in India for the next generation. Our pieces bridge the gap between everyday affordability and fine-jewelry quality, using premium materials and timeless design to deliver everyday luxury that won’t hurt your wallet or your skin.
Here’s what makes Noveko truly shine:
- Premium Materials: Made using 302 and 308 titanium-grade stainless steel — rust-free, skin-safe, and engineered for long-lasting wear.
- 18K Gold Plating: Our demi-fine jewelry pieces are coated in rich 18K gold, giving you the glow of real gold without the markup.
- Hypoallergenic & Nickel-Free: No itching, no green marks. Just jewelry your skin will love.
- Limited Edition Drops: We don't mass produce. Our collections are exclusive and intentional, keeping things fresh and unique.
- Accessible Price Point: Because clean, stylish, long-lasting jewelry should be for everyone — not a luxury for the few.
💬 We Believe in Feeling as Good as You Look
Demi-fine jewelry was meant to serve the space between fast fashion and fine gold — but most still use base metals or coatings that cause discomfort. At Noveko, we’ve elevated the standard with durable titanium steel bases and ultra-luxe gold finishes. It’s time for jewelry that doesn’t compromise on quality, comfort, or style.
“I created Noveko so my daughter could grow up in a world where beautiful things don’t come with pain — where self-expression is celebrated without skin sensitivity or shame.”
– Komal, Founder & Mom of Veera
👑 Jewelry for Everyday Confidence
Noveko is made for those who move — who work, dance, lead, love, and live boldly. Whether you’re into sleek chains, bold rings, or stack-and-style earrings, our demi-fine jewelry collection is designed to upgrade your look and keep up with your life. Real quality. Real shine. Real voices behind every piece.
→ Explore Our Demi-Fine Jewelry Editions
Limited in quantity. Limitless in expression.
About Noveko
Noveko is a next-gen Indian jewelry brand creating limited-edition demi-fine jewelry collections that are hypoallergenic, tarnish-free, and timeless. Crafted from 302 and 308 titanium steel and coated in real 18K gold, every Noveko piece offers accessible luxury — made for sensitive skin, bold moods, and everyday wear. Founded by Komal and inspired by her family — daughter Veera and husband Nakul — Noveko celebrates beauty that feels just as good as it looks.